How to capitalize on Easter promotions without overspending

Easter holiday is here and with it comes promotions and deals from various vendors and service providers. As many Kenyans prepare to enjoy the holiday, many are keen on utilizing the enticing offers as a way of cushioning the high cost of living. However, with nearly all vendors running a sale, it is important to have a savvy mindset so as to avoid temptations and  make the most of Easter sales without breaking the bank. 

To understand more about this, ABC Bank’s Yvonne Waweru had this to say:  

1 Why is it important to maximize the Easter sale?

Easter is a special time for everyone and many households hold festivities or travel to commemorate this period with their loved ones. Maximizing Easter sales is crucial during this economic time because it will help you not to overspend and align your spending to your priorities. In addition, Easter is the perfect time to purchase those non-perishable goods that have been on your wish list for a while because of the Easter sales that usually happen around this time. Sales aside, did you know you can get cashback offers in some stores? Earning some money back or points for your next shopping is a good deal when looking to minimize your expenditure. 

2 In your view, what is the projected effects of inflation on 2024 Easter celebrations

With the high cost of commodities and services, this will impact people’s purchasing power meaning some households may scale back on their festivities to stay on budget and afloat. This also means that there will be a shift in demand for certain products, since people will be more conscious of their spending, which will in turn impact businesses with possible implications on tourism. Adaptation and adjustments by the business community by having activities such as Easter sales will enable both the business and customers to enjoy the festive spirit while staying afloat in these economic conditions.

3 What activities can families/ individuals take up during this holiday season, that are budget friendly

For families and individuals looking to bond and create memories together during this Easter holiday, there are many fun activities they can engage in. One, they can go for nature walks and picnics which cost less than 500 kes, they can have a get-together with choma and save on eating in a restaurant, they can volunteer in a community center like a children’s home and for the indoor lovers, they can do a movie-marathon with snacks.

Easter season is about bonding with family and friends. Regardless of what activity you do or what your budget is, let us spread the Easter cheer and love this season. 

Happy Easter!

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