Sustainability has become a hot topic worldwide, it isn’t just about recycling or reducing plastic, it’s about making every aspect of life including our finances, environmentally friendly. 

According to Mercy Gitau from ABC Bank diaspora banking, sustainable investing, also known as socially responsible investing (SRI) or impact investing, involves investing in companies and projects that positively impact the environment and society. For instance, imagine Mwangi, a 28-year-old Kenyan who is passionate about environmental protection and wants to invest Ksh 1,000,000. To align with his values, Mwangi could invest in companies with low carbon footprints, or buy green bonds. Not only do these investments provide a solid return and encourage businesses to stay committed to sustainable practices but also help the investor (e.g. Mwangi) uphold their values by promoting businesses that uphold the same values as him.

So, how can you get started with sustainable investing in Kenya? According to Mercy, you need to:

1. Research companies that genuinely commit to sustainable practices then select a company to invest in based on your investment goals. 

2. Many Kenyan banks (Including us, ABC Bank) and other investment platforms allow you to start with as little as Ksh 100,000. Start small, and grow your investment over time.

3. Sustainable investing often means taking a long-term view because it’s not just about high returns, it’s about contributing to a healthier planet.

4. Did you know you can buy green bonds at the Nairobi Securities Exchange (NSE)? Green Bonds are earmarked exclusively for projects with environmental benefits, mostly related to climate change mitigation or adaptation but also natural resources depletion, loss of biodiversity, and air, water or soil pollution.  Kenya’s first green bond, the Acorn Green Bond, was issued in 2019. 

Sustainable investing is more than a trend. It’s about aligning your money with your values to make a difference for your financial future and for the planet